Glamour iPad App Allows Instant Shopping Experience
Spotted: Condé Nast and GAP, mingling together in a reality series made for the Glamour iPad app, called Glamour Girls. Obviously a direct rip-off of Gossip Girl, the series is about much more than rich kids with too much hair: It’s about allowing consumers to instantly purchase clothes featured on the show from gap.com.
Jeremy Peters says that each of the four Glamour Girls episodes is about 10 minutes long and incorporated with the “shop the looks” feature.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in