Glamour Hires First Digital Art Director
Reflects effort to reach digital natives
Glamour has hired its first digital art director, a move that underscores its effort to reach the digital natives craved by the fashion brand and its advertisers.
Yvonne Lao will oversee product design across Web, mobile and social. She’ll also work with the sales team on ad placement. She recently had the same position at The Wall Street Journal Digital Network and has worked for brands like J.Crew and Stella McCartney.
While having an art director dedicated to the Web is uncommon at most print magazines, Glamour editor in chief Cindi Leive said it had become necessary.
“I think the days where you could be a sophisticated site and function without a key design person at the helm are over,” she said.
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