While it’s notoriously difficult to pass up a box (or six) of Thin Mints when an adorable troupe of Girl Scouts intercepts you on your way to the bank or the grocery store, at least you can use the “they gave me the puppy eyes and seemed so genuinely invested in their little business that I couldn’t say no” excuse. And if you haven’t run into a cookie stand of late but have a hankering serious enough to warrant ordering your cookies for delivery, that at least takes the deterring extra step of filling out a form or contacting your
dealer niece. But what if all that stood between you and the wonder that is the Samoa was a click of your mouse while you’re curled up on the couch watching Grey’s Anatomy?
That’s right; Girl Scouts of the U.S.A., after barring online sales of their cookies for years, has officially approved “Digital Cookie,” an online platform that will allow Girl Scouts to sell and ship their wares via the internet superhighway. There will even be a mobile app; goodbye, skinny jeans.
“Girls across the country now can use modern tools to expand the size and scope of their cookie business,” said Sarah Angel-Johnson, who is in charge of digital cookie effort, “and learn vital entrepreneurial lessons in online marketing, application use and e-commerce.”
The digital sales will begin this month in limited areas, and will kick off nationwide when the majority of the 112 Girl Scout councils begin their annual selling season.
That’s not to say, though, that the girls will be abandoning their old standbys like door-to-door canvassing and office orders, reliable tactics which already yield roughly $800 million in annual cookie sales.
“I love going around my neighborhood, my parents’ jobs and my grandfather’s job,” 13-year-old Bria Vainqueur told the New York Times. “I’ve been selling cookies since I joined scouting when I was 6, including setting up a booth at our local Stop & Shop…But the digital option is going to make it easier to reach a lot more people and to take and keep track of their orders.”