Gimmie, a new startup from a PopCap developer, ties real-world deals with gameplay
The former lead developer behind EA PopCap’s Plants vs. Zombies is behind a new startup that ties real-world deals and purchases to gameplay.
Called Gimmie and backed by $200,000 from mobile incubator Tandem, the company lets gamers earn special points that can be redeemed for discounts on products like iPad cases and pillows. It’s kind of like a cross between the install networks, which give gamers virtual currency rewards if they watch ads or download other apps, and Kiip, which gives gamers coupons when they make in-game achievements.
While
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