Facebook’s Content Gamble

Opinion: If Netflix is chasing TV, and YouTube is chasing Netflix, where does that leave Facebook?

Facebook has, over the past year, explained its view on traditional video content and tried to identify its approach to competing (or dominating) the market. But what is “the market?” And what exactly is at stake?

In the online video ecosystem, every company providing content seems to be taking aim at Netflix, which has turned from a subscription service that offers access to movies and TV shows to an all-out content powerhouse.

Netflix original shows—a treasure trove of content exclusive to the platform, such as House of Cards and Orange Is the New Black—are attracting (and retaining) millions of viewers worldwide.

The key pull for most viewers seems to be the desire to avoid ads and (binge) watch on their own time.

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