Giftiki Joins The Facebook Group Gifting Market

So, good old Bob in accounting is finally retiring, and a bunch of people in the office want to pass around an envelope and collect money for a group gift for him. Or you could do it much less conspicuously on Facebook and have fun while doing it.

So, good old Bob in accounting is finally retiring, and a bunch of people in the office want to pass around an envelope and collect money for a group gift for him. Or you could do it much less conspicuously on Facebook and have fun while doing it.

The latest entrant to this sector, giftiki, is going up against eBay and Amazon for group gifting, but with an innovative game-like interface.

Gifts from $1 to $10 can be sent, along with personalized messages and icons, which will automatically appear on the Facebook pages and Twitter profiles of the recipients, and giftiki provides a Gift-o-Meter to tally the recipients’ loot.

Money accumulated via giftiki can be redeemed via American Express gift card or spent at Amazon and retailers including Macy’s, Starbucks, and Sports Authority.

And giftiki said it is working with American Express to install its Serve digital payments platform. A forthcoming iPhone version of the app will send push notifications to users.

Chief Executive Officer Justin Stanislaw said:

The idea of collaborative commerce, which is a space that is gaining significant momentum, is simple: When everyone gives a little, together you give a lot. In these tough economic times, giftiki encourages small gifts that pool together and allow the recipient to buy something they actually want.

Readers, do you prefer to pass a paper envelope for group gifting, or would you be inclined to try a Facebook application for it?