The Week’s best salesmen just might be its subscribers. According to The New York Times, the news roundup magazine is getting quite a boost from current subscribers who send someone a subscription as a gift.
This year alone, 110,000 subscribers to The Week purchased 165,000 subscriptions. Over the past five years, gift subscriptions have jumped 35 percent, even with The Week increasing its subscription price by 30 percent. A subscription to the title runs anywhere from $40 to $60.
Sara O’Connor, The Week’s executive VP for consumer marketing, told the Times that part of its strategy is to “make our subscribers our advocates.”
It sure sounds like they’ve got that covered. Maybe this year you’ll get a subscription to The Week instead of holiday-themed hand towels. Again.