The GIF has a future in mobile advertising, especially within messaging apps, according to Kik. The messaging startup, which just raised $38.3 million, has purchased Relay, a GIF-based messaging app that fits into its ad plans.
Kik says it has 185 million registered users, a base that includes 40 percent of U.S. youth between the ages of 13 and 24, according to the company. Kik announced its money raised from venture capitalists and its Relay acquisition today.
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