Instagram introduced the ability earlier this year for a single post to contain up to 10 photos and videos. How can businesses take advantage of this feature?
Ghergich & Co. said in an email to Social Pro Daily:
When it comes to reaching a broad audience, Instagram is no slouch: The number of users hovers just over 700 million, and Instagram has more than 15 million business profiles. In fact, companies are finding that becoming visual storytellers by using this social media platform offers a unique way to reach people who respond well to visual storytelling.
But since its inception, that visual storytelling has been hamstrung by Instagram’s single-image or single-video posting mechanism. One photo often doesn’t do justice to creating content that’s robust and meaningful for users. That’s why the multi-image posting feature has been so welcome, by both users and followers alike.
Using this, businesses and individuals can group 10 images or videos of their liking—say, of an event or a process or a product—into one post. There are a lot of ways that businesses can put this functionality to use in their social media marketing, and this graphic explains a few: