Facebook Users’ Behavior In A Multidevice World
With Facebook usage via multiple devices becoming the norm, rather than the exception, the social network commissioned a study by international market research agency GfK to learn more about how users are interacting via desktops/laptops, smartphones, and tablets.
With Facebook usage via multiple devices becoming the norm, rather than the exception, the social network commissioned a study by international market research agency GfK to learn more about how users are interacting via desktops/laptops, smartphones, and tablets.
GfK analyzed the usage patterns of more than 2,000 Facebook users and found that:
- More than 60 percent of U.S. online adults use at least two devices every day, and nearly one-quarter use three.
- More than 40 percent sometimes start an activity on one device and finish it on another.
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