Getting To The Radish Of The Art Center Conference
Conference themes are a tricky thing. When the theme is especially catchy, presenters and attendees cling to it with fervor, peppering their phrases with the keywords until at the end of a long weekend, you’ve become distracted by too many helpings of radical and craft.
But Art Center’s Mark Breitenberg took the stage late Friday with a explanation that we wish we had heard earlier on (and indeed, a version was found within our hard copy programs):
“Radical, of course, also means “root,” and is thus an ideal partner for “craft”: the very root of making.”
So
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in