Get Your Gatsby On: Merch Multiplies, Stephen Colbert Finally Tackles Fitzgerald's Classic

What Gatsby? From left, Kate Spade’s book clutch, a Mac decal inspired by the the eyes of Doctor T.J. Eckleburg, and a t-shirt from the 1925 first edition jacket by Francis Cugat.

Baz Luhrmann‘s adaptation of The Great Gatsby arrived in theaters today, old sport, and everyone from here to Montenegro–little Montenegro down on the Adriatic Sea!–is trying to get a piece of the action. Although we’ve yet to see Meyer Wolfshiem-style molar cufflinks hit stores or Goddard‘s The Rise of the Coloured Empires ascend the bestseller list, the merch is multiplying.

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