Get Specific When You Pitch ‘Cosmo’

Cosmopolitan reaches three million readers with a focus on women between the ages of 18 and 35. That might sound like a broad spectrum, but if you’re planning on pitching the magazine, be specific.

“We get a shocking number of press releases for products geared toward younger teens or that help relieve the discomforts of menopause,” executive editor Nicole Beland tells Mediabistro.

“General pitches seldom get a second look,” she added.

In our latest How to Pitch for PR feature, learn more about how to successfully get your story in the pages of Cosmo. It’s the magazine for “fun, fearless females,” EIC Kate White says. But, she adds, the definition of “fun, fearless females” has changed since the days of Helen Gurley Brown.

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