The second annual Shorty Awards ceremony will be held Wednesday, March 3 at TheTimesCenter in The New York Times Building in New York, Sawhorse Media announced, acknowledging support from the John S. and James L. Knight Foundation.
Voting ends Friday night for the 27 official categories and several community-generated categories, and Twitter users can vote by sending tweets in the following formats, or using the voting boxes on the Shorty Awards site:
I nominate @TwitterUser for a Shorty Award in #category because…(add reason here).
#shortyawards @username #category (add quick reason here).
According to the official rules, nominations must include reasons or they will not be counted, and Twitter users can vote for as many people or companies as they want, as often as they want.
The Real-Time Academy of Short Form Arts & Sciences—which is made up of leaders in technology, journalism, business and culture and which includes Knight Foundation president and CEO Alberto Ibargüen, novelist and public-radio host Kurt Andersen, entertainer MC Hammer, Creative Commons CEO Joi Ito, actress Alyssa Milano, MIT Media Lab director Frank Moss, New York Times columnist David Pogue and Columbia Journalism School Dean of Student Affairs Sree Sreenivasan—will also play a role in choosing the winners from the groups of finalists.
Winners’ acceptance speeches will be limited to—you guessed it—140 characters.
Sawhorse Media CEO Gregory Galant said:
We learned in 2009 that short content is a big deal. The Shorty Awards are back on a much larger scale this year because people want to know who is mastering the medium.
And Knight Foundation journalism-program officer Gary Kebbel added:
Those who do master the medium have the ability to inform and engage people worldwide. Twitter has emerged as one of the most effective, ubiquitous and resilient means of communication in times of crisis and turmoil.