Not only is it President Obama’s 50th birthday (Happy Birthday Mr. Prez!), today is also the season premiere of Jersey Shore: Idiots in Italy. After three seasons of non-stop talk about the show and inexplicable amounts of money shoved in the faces of the show’s stars for everything from books to live appearances, we now have word that The Situation has signed a six-figure endorsement deal with Flow Formal, a tuxedo manufacturer.
The company says they want to target a younger demographic and is creating a line called “The Situation” in honor of their new spokesperson. And as Jimmy Kimmel said last night on his show, “Because, for a formal event, nothing says ‘classy’ like the Situation.”