Over the past couple years, GE has become a somewhat surprising role model for brands looking to embrace social media and emerging tech. In addition to its use of Vine and Tumblr to help make science more mainstream, the energy giant has also used virtual reality and has partnered with popular influencers like Jerome Jarre.
This week at South by Southwest, GE and multi-channel network Fullscreen are announcing a new three-month program called Creator-in-Residence to make YouTube videos that merge science with creativity.
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