If there's one thing South by Southwest attendees can't get enough of, it's barbecue—and GE plans to put its own twist on it this year.
GE is setting up an R&D lab at 95 Red River Road in downtown Austin, Texas, from March 14 to 16, where it will show off its technology "through the lens of Texas food culture." The idea, per GE, is to use the data that's collected over the three days the lab is running to dissect the science behind cooking.
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