Gentlemen, Start Your E-Meters!
If it’s true that NASCAR fans are the most brand-loyal audience in the world, then 75 million people are about to get totally screwed.
That’s right, the Dianetics-mobile is zooming into NASCAR races this Saturday as the first Scientology-sponsored vehicle. And she’s a beauty:
“A No. 27 red Taurus emblazoned with “DIANETICS” and featuring the volcano from the cover of L. Ron Hubbard’s book has been tearing around California’s Irwindale Speedway.”
See the car in action and stay tuned to dianeticsracing.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in