Marketing applications and platforms that let Facebook users do the work are sprouting left and right; aptly named Last Word Technology just threw its hat into the ring with Zink.
IncentiVine, which we profiled earlier Thursday, offers incentives to Facebook and Twitter users who share marketing messages from small businesses, Zink takes the concept one step further, adding the element of competition and allowing brand managers to create contests and reward Facebook users who bring in the most new fans.
That’s not all there is to Zink, however. The app also:
- Offers marketers the ability to track how many new fans each user generates, along with tracking their actions within Facebook (likes, likes of fan pages, RSVPs, application installs) and outside the social network (downloads, sign-ups);
- Highlights a brand’s most influential users, and gives marketers the option of contacting those users via email;
- Provides a spam filter;
- Provides analytics tools; and
- Offers the ability to customize fan page designs, as well as messages that are deployed.
However, much like in the case of IncentiVine, we wonder what sort of rewards it will take to convince Facebook users to run the risk of turning off their friends and contacts with marketing plugs.
Readers: Would you be willing to spread the word about companies and brands using Zink in the hopes of racking up rewards?