Generate Adds Execs as Company Grows
Production and management firm Generate has added to its executive ranks and is adopting a more traditional studio structure as it pushes beyond broadband creation and talent management to become an entertainment producer across media platforms.
Founding partner Pete Aronson is taking on the new role of president of Generate Studios, in charge of overseeing the production of franchise entertainment properties across film, TV and broadband.
Michael Petok has been promoted to head of production of Generate Studios.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in