General Mills Ramps Up Social for 37 Brands

Implements Spredfast for cross-platform management

General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn. 

The General Mills development underscores how the company has been ramping up its social media efforts for 37 brands including Pillsbury, Betty Crocker and Cheerios.

"In the past year, we've made major steps to do two things," said Aaron Miller, social media and marketing specialist for the CPG firm.

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