GE and Jimmy Fallon Show You Their GIFs
Here’s an interesting little case study that combines three things we like: sponsored content, social media and real-time marketing.
General Electric is all about invention, right? So the company encouraged fans and followers to submit their own great ideas using the hashtag #SomeoneShouldInvent and created customized GIFs of their favorites.
.@greyallison thought #SomeoneShouldInvent a cat treadmill. Think you’ve got a great idea? Tweet us w/ the hashtag! http://t.co/bwpaIA7N2W
— General Electric (@generalelectric) May 8, 2014
On to the sponsored part, which features Jimmy Fallon and a bunch of adorable kids (come on, you have to click)…
In addition to sponsoring the segment, GE also turned those kids’ ideas into GIFs. Here’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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