GDC: 375M Per Month Play Facebook-Connected Games; 735M Daily Referrals To Games
Facebook announced at the Game Developers Conference in San Francisco that an average of 375 million people play Facebook-connected games each month, and that the social network’s Web and mobile applications send a daily average of 735 million referrals to games.
Facebook announced at the Game Developers Conference in San Francisco that an average of 375 million people play Facebook-connected games each month, and that the social network’s Web and mobile applications send a daily average of 735 million referrals to games.
Facebook also conducted an internal study in September, finding that:
- Mobile engagement for cross-platform players was 2.4 times that of mobile-only players.
- Desktop engagement for cross-platform players was 1.5 times that of desktop-only players.
- Revenue on desktop for cross-platform players was 3.3
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