Gay Press Report: Gay Ad Spending Growing Three Times Faster Than Straight Media

The 13th annual Gay Press report is out, and the findings are, uh, super. Ad spending in gay and lesbian media is growing three times faster than mainstream media, according to the report produced by advertising agency Prime Access Inc. and gay media rep firm Rivendell.

Since 1996 — a “a watershed year” that saw Ellen DeGeneres come out on prime time television and on the cover of Time magazine — ad revenues for all consumer magazines increased by only 47% (a compound annual growth rate of 4%) versus 205% (11.8%)