'Gay Cure' Therapists Sued for Fraud

Depending on how closely you follow the news, you may have heard a bit about one of this country’s most unusual cottage industries: A series of independent practitioners offering a service called “reparative” or, more colloquially, “gay cure” therapy. The niche discipline is popular enough to earn an official ban from the State of California (when applied to subjects under the age of 18).

These “medical” professionals claim to be able to relieve individuals suffering from unwanted bouts of homosexuality; they’ve received a bit of attention from the political press over the past few years, and they’re about to face the biggest PR challenge in the history of their (relatively new) practice.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in