Gawker’s J.K. Trotter conducted an interview with BuzzFeed’s CEO Jonah Peretti and editor Ben Smith, and the result was one giant mess. The idea behind the interview was great — Trotter exposed BuzzFeed for deleting posts that upset BuzzFeed advertisers. This would’ve been a chance for Peretti and Smith to explain themselves. Instead, the interview is a pile of garbage trash.
Go ahead and try to read through the entire “lightly edited” exchange. It is awful in every way.
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