Gawker's Interview with BuzzFeed is Awful

We made it halfway through before jumping ship.

Gawker-BuzzfeedGawker’s J.K. Trotter conducted an interview with BuzzFeed’s CEO Jonah Peretti and editor Ben Smith, and the result was one giant mess. The idea behind the interview was great — Trotter exposed BuzzFeed for deleting posts that upset BuzzFeed advertisers. This would’ve been a chance for Peretti and Smith to explain themselves. Instead, the interview is a pile of garbage trash.

Go ahead and try to read through the entire “lightly edited” exchange. It is awful in every way.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in