Jack Shafer Welcomes Gawker to the 'Freak Show'
Columnist connects the site's political rebranding to a word coined in 1884.
A few years ago, TMZ very seriously looked into starting a Washington, D.C.-focused Web spinoff. In the end, Harvey Levin decided not to go down that path, choosing to expand instead into the world of professional sports scandals.
Into that same political breach has now stepped Gawker. In response, Politico’s Jack Shafer frames Nick Denton’s move as a continuation of the long journalistic tradition of filtering politics through a tabloid sensibility. He also connects the Wonkette dots:
One way to look at Gawker’s move, perhaps, is as Gawker Media’s return to its decade-old old franchise, Wonkette.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in