Nick Denton Fights Back Reports that Gawker Media's Traffic Has Plummeted Since Redesign

Earlier this month, we noted that Gawker Media’s traffic had been steadily declining since the redesign.

Have things turned around since? Not according to the Atlantic, which dug in a bit further today and reported that Gawker’s traffic is actually much worse than anyone anticipated, based on its internal public statistics. It backed this up with a scary-looking chart showing a terrifying decline in page views for all of Gawker Media sites beginning in January.

But Nick Denton challenged the article and wrote in to argue that the site’s internal tracker has been broken for two months:

Those numbers are total pageviews from all sources for all sites,” he said, referencing Quantcast

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