Gawker Calls Its Own Sponsored Content 'Straight-Up Garbage'
No one likes sponsored advertising, but it is apparently here to stay. So it’s nice to see Gawker — which posts plenty of advertorial content — acknowledge how awful it is. Here is Tom Scocca — managing editor of the site — on its own sponsored content:
The ad that doesn’t feel like an ad—this is the grail right now, for everyone, Gawker Media very much included. So we get the occasional humiliating advertorial post, with straight-up garbage dressed to resemble actual content, through which the advertiser (or the publication) tells the reader, ‘We think you are stupid, and we have bad taste.’
Well
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