Take That’s Gary Barlow Joins Twitter Live On The X Factor, Gains 100,000 Followers In An Hour
In a testament both to the appeal of Twitter and the power of The X Factor brand, Take That frontman and UK X Factor judge Gary Barlow sent his first-ever tweet live on the show yesterday, and accumulated more than 100,000 followers in less than an hour.
This was impressive enough, but perhaps unsurprising given that The X Factor is Britain’s biggest television series, boasting around 13 million viewers. However, Barlow’s announcement didn’t take place on the main show at all – instead, he sent the tweet during follow-up companion show The Xtra Factor, which airs on a different channel with a significantly smaller audience.
Barlow, who is tweeting under the username @gbarlowofficial, made his Twitter debut at 9.14pm
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