New Study: Fake ‘User’ Reviews Are Here to Stay

We recently posted a story discussing whether fake “user” reviews posted to social media and retail sites on behalf of clients could be considered acceptable PR tools. The overwhelming response we received from PR professionals strongly hinted at a critical consensus: While the practice is somewhat common, it is never OK.

Gerard F. Corbett, Chairman and CEO of the Public Relations Society of America, even weighed in to state unequivocally that posting reviews under fake names is unethical and should not be tolerated by any respectable PR organization.

Unfortunately,

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