4 Optimization Strategies to Make Your Social Media Less 'Normal'

Opinion: It’s a marathon, not a sprint

Remember when you first started thinking about outer space as a kid? It was hard to wrap your mind around all of the stars, planets and galaxies. You suddenly felt so small.

Well, now there’s something seemingly vaster than space to make you feel even more insignificant. It’s called social media.

As you thoughtfully craft your daily Facebook post—adding the perfect image, spell-checking and shaping your brand’s online persona—55 million other status updates are crowding onto the platform along with yours.

In addition, 95 million photos and videos hit Instagram on average each day, while every second, an average of 6,000 tweets are published to Twitter.

It’s

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