Gap's Problem is Bigger Than Its Logo

Jezebel did an interesting article about what ails the Gap (from a brand point of view). So to catch you up: Gap, the retailer once known as the successful purveyor of basics like t-shirts and jeans, recently bid adieu to its designer Patrick Robinson. This news was shared just as some poor financial results was announced. Gap has had issues for a while now and there was some excitement after Robinson joined. But overall, it hasn’t