GAP Scores Presidential Visit Over Minimum Wage Bump
Only time will tell whether GAP’s February 20 decision to voluntarily raise its minimum wage was, in the end, a good move on the reputation and CSR fronts, a way to tell investors that the company is thinking five steps ahead, or a well-meaning but ultimately insignificant gesture.
For what it’s worth, the move did inspire a visit today from President Obama, who happened to be in the city to do the one thing all incumbent politicians do well: raise money.
Pres.
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