Gannett To Pull Plug On MomsLikeMe.com, Few Layoffs Expected

This has upset a number of the moms who actually use MomsLikeMe, with a number of Boycott Gannett threads springing up (here’s just one).

But despite interest, the money wasn’t there, according to Gannett. “After careful review and analysis, we have determined that we cannot scale this product and rather than investing in it further, we believe we are better served redirecting our resources towards the digital efforts where we see greatest opportunity and potential return on our investment,” a memo from Gannett execs said.

Most of the community managers who worked at MomsLikeMe had other responsibilities within Gannett, paidContent reports,