Gannett Does Ad Deal With Yahoo
Gannett has agreed to sell Yahoo advertising inventory and provide content as part of a partnership between the two companies announced Friday (July 16).
The deal covers all of Gannett’s 81 local publishing organizations and several of its broadcast TV Web sites. With Yahoo, Gannett, which plans to use the targeting and ad ordering capabilities of the APT platform from Yahoo for local sales, said its local market digital reach would be as high as 80 percent.
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