Gannett Buys Social Media Firm

NEW YORK Expanding its digital business, Gannett has acquired Ripple6, a provider of social media services. Ripple6 will become a wholly owned subsidiary, providing its social media technology and analytics to Gannett as well as to marketers and Web publishers.

As part of the transaction, the 10 percent stake of Ripple6 owned by Chris Saridakis, svp and chief digital officer of Gannett, was bought out by Gannett. Financial terms of the deal were not disclosed.

Ripple6 powers a number of well-known Web sites, such as Gannett’s MomsLikeMe.com,

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