Gamestop's Facebook Store Opens For Business

Gamestop opened a Facebook store for more than 1.8 million of its fans on the social network.

The retailer claims it’s the first major multichannel video game company to have an e-commerce presence on Facebook. Adgregate Markets provides Gamestop’s storefront.

Gamestop claims its Facebook store has a number of industry-first features, including the ability to pre-order items and integration with physical stores and the retailer’s loyalty program that has 8 million members.

Today’s announcement comes on the heels of Gamestop’s recent move to acquire Impulse, a digital distribution service, as well as game streaming service Spawn Labs.

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