Gamestop opened a Facebook store for more than 1.8 million of its fans on the social network.
The retailer claims it’s the first major multichannel video game company to have an e-commerce presence on Facebook. Adgregate Markets provides Gamestop’s storefront.
Gamestop claims its Facebook store has a number of industry-first features, including the ability to pre-order items and integration with physical stores and the retailer’s loyalty program that has 8 million members.
Today’s announcement comes on the heels of Gamestop’s recent move to acquire Impulse, a digital distribution service, as well as game streaming service Spawn Labs.
Perhaps the more important question is whether Gamestop’s store launch is further evidence that retailing on Facebook, or f-commerce, is here to stay? This year will decide whether the market might begin to grow in a more significant way.
Overall metrics suggest a bright future Gamestop, which sees annual digital revenues of $290 million from video games, and anticipates digital revenues will hit $1.5 billion by 2014.
How well do you think Gamestop’s Facebook store will perform this year and beyond?