MetroGames, an Argentenian social games developer, has just secured a $5 million round of series A funding from social games developer Playdom. The investment will be used to expand MetroGames existing selection of games and also further development on their games platform. The release is available here.
John Pleasants, the former EA COO and now Playdom CEO, will join the MetroGames board to help guide them on their path to become a “big player in the social gaming market”. Playdom has been making big strides lately, having acquired Offbeat Creations and its latest title, Social City, has become the fastest growing title on Facebook, accruing over 5 million users in two weeks. According to data from late last year, Playdom has 28 million monthly game users with 60% of traffic is from MySpace v. 40% from Facebook, although that has certainly risen recently.
Earlier this month, we wondered about Playdom’s strategy with Offbeat Creations, and certainly this move raises a few more questions about Playdom’s strategy moving forward. With Offbeat, it seemed as if they wanted the development muscle to help power some of their better titles, and I wonder if that is again the goal with this deal with MetroGames. MetroGames is mostly known for its standalone site, MetroGames.com, which houses high quality Flash games that can be accessed through a login or by using Facebook Connect. The titles have various social elements, including leaderboards and the ability to directly challenge other players. The games seem as if they would be also perfect for Facebook.
We’ll keep you posted on how this news develops.