Gameforge reveals SponsorPay helped convert 16 percent of non-paying users

Gameforge’s data comes from a yearlong study it conducted, which shows 16.4 percent of non-paying users converted to paying users within the 12-month period. Additionally, the study shows 3 percent of these converted users purchased virtual currency and/or premium content in these games over 20 times during the study.

In a statement, Gameforge Payment Product Director Andreas Schulze noted his company expects to see continued conversion growth.