Gallery Exposes Weakness In Facebook's Ad Approval

Danish gallery Beck-Fischer reports that Facebook's advertising panel rejects an identical ad roughly half of the time the proprietor submits a bid, and the rejections call the imagery "not suitable to appear" on the site.

Danish gallery Beck-Fischer reports that Facebook’s advertising panel rejects an identical ad roughly half of the time the proprietor submits a bid.

The rejections call the imagery “not suitable to appear” on the site. The gallery’s proprietor, Kaare Beck-Fisher, explains that he only changes the targeting criteria on the ad before resubmitting it; and he only targets Denmark, which has a much more liberal stance on freedom of expression than the U.S. does.

Like he said in an email, “At this point it is always exciting whether or not the very same image, that has not been changed, will be approved (again) or not… it seems very random when they will respectively approve and reject the very same picture in the ad… It just seems ridiculous to have to run the risk of getting the ad banned, just because you want to change the targetting (because the ad is resubmitted for...

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