Gabby Giffords Starts 'Responsible Solutions' Gun Control Initiative
We’ve recently posted on the PR components of our nation’s latest debate over gun control. Topics include the NRA‘s media strategies and a new campaign from Michael Bloomberg‘s advocacy group Mayors Against Illegal Guns, which made waves with a viral video featuring A-list celebrities voicing support for the group’s “DemandAPlan” initiative.
Today brings news of another related campaign, this one created by the American politician who has the most direct experience with real-world gun violence. Exactly two years ago, former Arizona representative Gabriel “Gabby” Giffords was shot in the head by a mentally unstable individual who also killed six bystanders and wounded 12 others.
Giffords’s
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