G.M. PR Works Fast To Clarify 'Don't Say Chevy' Memo
The PR team at General Motors is spinning their wheels today in an attempt to clarify an internal memo that said employees should only use the word “Chevrolet” when referring to the brand, not Chevy.
“We’d ask that whether you’re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward,” said the memo, which was first revealed by The New York Times.
What makes this even more interesting is that it also stated, “When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding.”
Of course, one would note that Coke is short for Coca-Cola, and that Apple’s sub-brands, like the iPad and iPhone are perhaps more well known than the brand itself.
Now,
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