The Future of Social Networks

Social networks have broken up into multiple apps and sites for the purpose of harvesting social signals and selling personalized ads.

social networks

Social networks are “breaking up into multiple sites and apps that do in a scattered way what used to happen centrally,” writes Mike Elgan at InfoWorld.

According to Elgan, the new social model is simply to harvest social signals and sell personalized ads, however and wherever possible.

Elgan points to Facebook’s app acquisitions, including Instagram, WhatsApp and now, Moves, as proof that traditional social networks have transformed into data harvesting machines with display ads.

The purpose of Facebook’s upcoming mobile ad network is to sell ads outside of Facebook.com

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