Futura Customizes Bottle for Hennessy, Mentors Pratt Students in 'Wild Rabbit' Competition

Futura with Pratt MFA students Macklen Mayse and Jonathan “Johnny Tragedy” Stanish.

Street artist Futura has splashed his signature colored helices on a bottle for Hennessy, following the LVMH-owned cognac house’s successful 2011 match-up with KAWS. This year’s project also included a partnership with Pratt Institute, where a group of eight art and design students and recent graduates were challenged to produce work that illustrates the “wild rabbit.” The theme is a nod to the creatures that dart about Cognac, France and represents a force that drives people from one success to another, according to Hennessy brand lore.

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