Univision Communications is shuffling its brands. According to WWD, its Fusion brand is getting rolled into the Gizmodo Media Group (GMG)—which includes Gizmodo, Jalopnik, Jezebel, Deadspin, Lifehacker and Kotaku.
Those still with Fusion (after the layoffs in November) will move from the site’s SoHo offices to GMG’s Flatiron offices. Staffers for The Root are also moving to GMG’s headquarters.
“The beauty of Fusion is that it has a perfect name for what we are trying to do,” GMG CEO Raju Narisetti told WWD. “Also, the brand is not fully formed in anybody’s mind. And that actually gives me the opportunity to do a lot with it.”