Funambol, Amobee Deploy Ad-funded Mobile E-Mail
Funambol is integrating its open-source mobile 2.0 e-mail client with mobile advertising technology from Amobee Media Systems to create an ad-funded mobile e-mail solution.
The pair plan to market the joint offering to operators and service providers as a way for them to make a lot of money from mass-market mobile e-mail.
The combo also makes the e-mail free to consumers who are willing to receive the ads. Heck, there’s so much spam out there anyway, why not get some ads that will actually be relevant?
In techie terms, the Funambol/Amobee solution integrates Amobee’s Handset Application Programming Interface (HAPI) with Funambol’s Java ME (JAM) push e-mail client.
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