FullCircle Raises $3 Million for Geosocial Discovery Network

Geosocial app developer FullCircle has raised $3 million in a round led by Greehey & Company, LTD. The funds will provide a bigger office for the company. For the app, there will be mobile ads and more features, including a "suite of Microsoft-enabled services."

Geosocial app developer FullCircle has raised $3 million in a round led by Greehey & Company, LTD.  The funds will provide a bigger office for the company. For the app, there will be mobile ads and more features, including a “suite of Microsoft-enabled services.”

FullCircle, formerly called MyTalk, was a VentureBeat Mobile Conference finalist in 2010, ranking among 20 hot mobile startups in the U.S. for that year. The app is free to download on the iPhone, iPad, and Android, with versions in English, Chinese, and Spanish.

Back then, the company focused on helping people find local businesses and connecting them with other members in their area who have similar interests. The app also boasts good privacy controls, allowing people to create their own groups.

But in April 2012, Microsoft accepted FullCircle into its BizSpark program, which gives startups access to software development tools, as well as training and other resources. FullCircle now reports that a “suite of Microsoft-enabled services” is in the works.

The startup will also add other features like location-based streaming media and geofencing, or virtual perimeters around real-world locations. FullCircle will continue to grow its member base and monetize its services with mobile geo-targeted advertising.

The company itself has relocated its headquarters to a 5,000-square-foot building in Herndon, VA.

“Consumers and businesses are looking beyond what existing mobile social networks offer,” said FullCircle founder and CEO Michael Hodge in a statement, “and we are now positioned to deliver a dynamic new model built around FullCircle’s GeoSocial Discovery Network.”