FTC: We're Not Fining Ann Taylor Because Their Social Media Efforts Were A Failure

In recent weeks, PRNewser had heard about the FTC potentially investigating brands for violating their recently revised, “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

The guidelines read in part, “bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.”

The FTC told PRNewser in late March that they there have not been any cases brought for failure to disclose. However, the agency recently