FTC Weighs In Facial Recognition Technology Privacy Protections
The Federal Trade Commission today released guidelines for minimum privacy-sensitive use of facial recognition technology, which is increasingly used by social networks. The FTC recommends that companies notify consumers when facial recognition technology is in use, protect sensitive user data and keep only the data they need and avoid using facial recognition in sensitive areas such as bathrooms and places where children congregate.
The Federal Trade Commission today released guidelines for minimum privacy-sensitive use of facial recognition technology, which is increasingly used by social networks.
The FTC recommends that companies notify consumers when facial recognition technology is in use, protect sensitive user data and keep only the data they need and avoid using facial recognition in sensitive areas such as bathrooms and places where children congregate.
The FTC also recommends that companies obtain active consent before using consumers’ images or biometric data in a different way than they represented when they collected it or when the technology will identify images of an individual to someone who couldn’t otherwise identify him or her.
“The FTC’s facial recognition guidelines are great recommendations, but as of now, they’re merely recommendations,” said Sarah Downey, an attorney with Abine, a privacy-oriented software company.
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